Naming your company is a big move. To create a name shows that you finally have something that is public and ready for others to see. It’s the moment your project becomes real.
Many people obsess over the name, unsure that it’s a fitting title for everything they offer. While for some, a name is just an afterthought. If your project is a heart-centered or sacred work chances are that you attach at least some importance to your business name. And you’re right to do so! Your business name is the first brush a potential client has with you and your project. It’s important to make it count.
If you don’t have a name chosen already, it may be time to meditate or seek inspiration from your guides and mentors. If you’re lacking inspiration, take a moment to read over these three naming articles by top branding firms to guide you in your quest for the perfect name.
Tungsten Branding, a heavy-hitting brand agency shares a step-by-step guide for creating a name true to you and to your product or service. Their hands-on approach is sure to produce some good directions for your project name.
Sticky Branding, another company with amazing branding resources and ideas shares different types or brand names. This evocative list might expand your pool of options and create greater freedom in the ideas you bring to the table.
Another fun and thought-provoking post by sticky branding discusses quirky brand names and the value of originality and coloring outside the lines in the naming process.