Branding is a process. As you go, you’ll find yourself making consistent changes to ensure that your business or project matches your intentions, values, and mission. If you haven’t already noodled over your brand basics, this is a good post to start.
The goal of the branding process is consistency and professionalism. It’s important to create a brand that captures the best aspects of your mission. Your brand should be the clearest, simplest, and most polished version of you and of your goals. Sound intimidating? Don’t worry… we’ll help you get started.
We’ll spend some ink on the branding process. But first, here’s a quick overview of what you’ll have by the end of it:
1. A brilliant company name – who you are
2. A literal descriptor phrase – what you do
3. A compelling tag line – how you do it
4. A unique company logo – your visual mark
5. A :15 elevator pitch – your verbal pitch
6. A brand “style guide” – your brand standards
But before we start in on the fun stuff, there’s some soul-searching to do. Before you can create the “clearest, simplest, most polished version of your mission”…you’ll want to hash out exactly what that mission is. Not only will you want to get totally clear on what you’re offering, you’ll want to drill it down to its most essential form. Before you start the branding process you’ll need a very clear, very simple offer.
Here are some resources to get you started.
Tungsten branding guides you to zero in on your brands truest purpose through exploring your “pivot point”.
Sticky Branding uses the metaphor of a map to explain four elements of your brand’s background that you’ll need to get clear before moving on to the important, but more superficial practices of naming and styling your brand.