Crafting your brand story is a natural next step after you’ve decided on a name. Your brand story should provide a potential client (or investor) with answers to their most common questions about your brand, including the dreaded one – “What’s in it for me?”
What is a Brand Story?
Despite the images that the word “story” conjures up – settling in for a tale with a beginning, middle, and end – a brand story doesn’t need to be too long. In fact, it shouldn’t actually start at the literal beginning of your company as in one might think.
So…it doesn’t seem like a Brand Story is really a “story” at all! Confused?
Here’s an excellent article by the branding pros at Tungsten Branding. They’ll walk you through what a brand story is and isn’t. By the end of the article, you’ll be ready to craft your own.