I love talking about color! There is no other element that can so powerfully and immediately affect the way that clients feel about your brand. Color is the medium through which you can relay the atmosphere and “vibe” of your brand most readily.
Choose Brand Colors Wisely
Do you want your client to feel calm and sheltered when they interact with your brand? Use Blue!
Do you want people to be excited and alert when they think of your work? Use Orange!
Color is an extremely intuitive and powerful tool! When used correctly it can set you up to attract the clients who are right for you. When used incorrectly it can make first impressions confusing and uncertain. Without some contemplation on your color palette, you open yourself up to misunderstandings and unrealistic expectations.
It sounds dire, but have no fear! With guidance, use of your intuition, and careful thought you’ll find a color palette that complements your brand beautifully!
Cool Color Tools
Here are some tools to get you started:
Fast Company draws on psychology and shares WebPageFX’s infographic about how humans associate colors with ideas and feelings. They also provide samples of well-known brands that use each color family in their logo.
The fine folks at Column Five have created a really excellent infographic to sort popular colors by industry. They give direct advice on which colors to embrace, or steer clear of depending on your message and mission.
Once you’re ready to move into the creative stage, use Coolors.co to start applying what you learned. Coolors.co is an online-color palette generator. They easily help you sort through the thousands of color options out there to create an attractive palette for your brand.